Conference Theme

Reshaping Consumer Centred Marketing

‘I Want It All and I Want It Now’*

The consumer has always been at the centre of business and social marketing. However, technology transformation has reshaped consumer behaviour patterns and, in turn, is continuously rearranging the role of marketing. Significant changes in individual lives and business environment encourage to search for new opportunities and approaches to both strategic and tactical marketing decisions. This situation becomes especially essential in the Post-COVID World, where sustainable growth and sustainable consumption become fundamental pathways of technology-enabled daily life.

We invite papers dealing with, but not exclusive to, a wide range of consumer-centred marketing topics: Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Consumer Psychology, etc.

* Queen, ‘I Want It All’


EMAC logotipas
  • Paper submission deadline: 9 May 2022 (16:00 CET)
  • Notification of acceptance: June 2022
  • Early bird registration deadline: 8 August 2022
  • Regular registration deadline: 5 September 2022
  • Conference dates: 21–23 September 2022

About EMAC

emac logo

The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

At present, the Academy has over 1000 members from more than 50 different countries in all five continents.


EMAC Regional Conference 2022 Moments

Conference video moments


Why you should attend EMAC Regional Conference 2022

  • Welcome reception
  • Gala dinner
  • Meet the Editors Session
  • Kaunas is the second-largest city in Lithuania
  • A city of young people with over 35,000 studying at one of the seven universities here
  • Kaunas was chosen as the European Capital of Culture 2022 

Martynas Plepys
  • It has numerous extant buildings in Bauhaus-style
  • In 2015, Kaunas was awarded a European Heritage Label
  • Kaunas is the first city in Central and Eastern Europe to be named a UNESCO Design City for its inter-war architecture
  • Currently, it seeks to be included in UNESCO WORLD Heritage List for its modernist architecture
  • The city is known for its street art
  • As the European Capital of Culture, Kaunas will host over 365 art and culture events and the unique international exhibition ‘Modernism 360/365’. Find out more at